Tourism Industry Information

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What is Experiential Tourism?

Experiential tourism is a form of tourism in which people focus on experiencing a particular place by actively and meaningfully engaging with its history, people, culture, food and environment.  Experiential tourism connects visitors with the essence of a place and its people. It engages guests in a series of memorable travel adventures, revealed over time, that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, or intellectual level.

Eastman Tourism Association (ETA) has developed the Experiential Tourism Program, a two-phased training program to help build and enhance tourism in Eastern Manitoba.

ETA is seeking unique and authentic experiences that will help make Eastern Manitoba a more sought-after travel destination. Experiences will be thoughtfully created and brought to market over a time span of 1.5 years. Program participants will gain valuable experiential tourism knowledge and a sought-after experience that visitors can enjoy for years to come.

Any tourism business or non-profit agency in Eastern Manitoba with a unique and engaging story to tell should contact Eastman Tourism to see if you have what visitors are looking for.

What is the Experiential Tourism Program?

Eastman Tourism Association (ETA) has developed the Experiential Tourism Program, a two-phased training program to help build and enhance tourism in Eastern Manitoba.

ETA is seeking unique and authentic experiences that will help make Eastern Manitoba a more sought-after travel destination. Experiences will be thoughtfully created and brought to market over a time span of 1.5 years. Program participants will gain valuable experiential tourism knowledge and a sought-after experience that visitors can enjoy for years to come.

Any tourism business or non-profit agency in Eastern Manitoba with a unique and engaging story to tell should contact Eastman Tourism to see if you have what visitors are looking for.

Applications for bi-annual intakes must be received by 11:59pm on the following dates:

  • May 15, 2022 – Fall and Winter Experiences to be launched by November 2023
  • October 15, 2022 – Spring and Summer Experiences to be launched by April 2024

Learn more about the program by clicking here or contact Jenny at admin@eastmantourism.ca and submit your application today.

Experiential Tourism Program Values

The Experiential Tourism Program builds a resilient, inclusive tourism industry in Eastern Manitoba with sustainability and diversity at the core of our work. Experiential tourism connects visitors to a place by actively and meaningfully engaging with its history, people, culture, food, and our natural world. Through our unique coaching process, we believe in co-creating a vibrant tourism industry with passionate entrepreneurs, discovering the heart of their tourism experience

Pre-pandemic, visitors were spending $138M per year in #EasternMB! Is your business, non-profit or community tapping into tourism?

Eastman Tourism can help develop your tourism experience and market your business, non-profit or community to visitors in the region.

Contact Jenny at admin@eastmantourism.ca or submit your application today.

Educational Opportunities

That’s a wrap!

Thank you everyone for registering.  See below for the conference resources.  More are being added.

You are invited to attend the BIGGEST VIRTUAL TOURISM DEVELOPMENT CONFERENCE taking place in Manitoba this year!

Registration is open for anyone to attend, but closes April 8, 2021.

Tourism was tipped upside down this past year throughout Manitoba and the world.  Tourism was one of the sectors most impacted by the shutdowns and regulations.  Businesses adapted and altered their tourism offerings and the industry deserves much credit for their hard work, passion and flexibility. While a more positive recovery outlook is now felt throughout Manitoba, a lot of work remains ahead for the tourism sector.  It is estimated that it will take Manitoba’s tourism industry 3-5 years before it gets back to 2019 tourism revenues.

As recovery efforts proceed, knowledge building, strategic collaborations and utilizing existing resources are tools that can help.  As such, Community Futures Winnipeg River (CFWR) and Eastman Tourism, in partnership with neighboring Community Futures offices and key tourism sector agencies are hosting the Pioneering our Future: Eastman Tourism Conference online from April 12-15, 2021. The conference is being offered at no cost thanks to funding support provided by Western Economic Diversification.

The conference will bring together rural communities, tourism-related businesses, tourism committees, event organizers, local governments, and others with interest in tourism. This conference will motivate and educate communities and businesses to work together to recover and respond to tourism opportunities and future industry growth.

Over four days, you will be treated to 10 education sessions with dynamic trainers, an international keynote speaker and even Big Daddy Tazz will make an appearance!

Attendees are encouraged to participate in the full conference as fabulous door prizes will be drawn throughout the four days.  A few special announcements for Eastern Manitoba will also be made on the final day!

To register, or for more information visit www.eastmantourismconferences.ca or contact Eastman Tourism at admin@eastmantourism.ca or 204-451-1757.

This conference is FREE! 

All you have to do is use the information and inspiration to help grow tourism in Manitoba.

Download the full schedule here.

Conference Resources

Special Announcement – Sector Development Strategy and Coach the Coaches’ Program

Creating & Transforming Experiences into Virtual Content

Eastman Tourism Visitor Experience Guide

Frank Growth Solution

Day 1 Eastman Tourism Development Conference

Day 2 Eastman Tourism Development Conference

Day 3 Eastman Tourism Development Conference

Day 4 Eastman Tourism Development Conference

Expression of Interest – Coach the Coaches Program

Expression of Interest – Experience Partner


Eastman Tourism Association provides support to local tourism operators, agencies and events to enhance and develop knowledge and skills in the tourism industry.  There are experts in all aspects of tourism development, whether experiential tourism training, understanding financial statements, growing your volunteer base or business start-up information.  Visit the links below and tell us what training you would like brought to your community.

Manitoba Tourism Education Council (MTEC)

MTEC was established in 1989 as a not-for-profit organization that receives provincial funding to assist the tourism industry in Manitoba in remaining viable, through training their managers, supervisors and employees.

We have worked with thousands of tourism professionals throughout the province and in 2013 we trained over 11,000 individuals through our services online, at our training facility in Winnipeg and at group training sessions across Manitoba.

Delivering Knowledge For Tourism, Hospitality and Retail Success

We ensure our training and certification programs are practical, relevant and cost-effective.

It is our mission to enhance the performance and ensure the sustainability of Manitoba’s tourism and hospitality industry by delivering relevant training and human resource development.

http://www.mtec.mb.ca/

Volunteer Manitoba

Volunteer Manitoba’s goal is to provide information, training and resources on all aspects of the voluntary sector and to build strong communities with working partners including governments, researchers, non-profit/charitable organizations, volunteers, funders, donors, labour and businesses.

http://volunteermanitoba.ca/

Community Futures

Eastman Tourism partners with Community Futures Winnipeg River and Community Futures Triple R.  These agencies provide assistance with business development and resources that are available to new and existing tourism businesses.  They also offer support to not-for-profit groups.  Visit their websites for more information.

https://cfmanitoba.ca/winnipeg-river

https://cfmanitoba.ca/triple-r

Entrepreneur Manitoba

We’re here to help you succeed.
You have business questions. We have answers.

http://www.entrepreneurshipmanitoba.ca/

Creating Interpretive Signage

For information on interpretive signage from start to finish, take a look at this document. Then check out this link to a recorded webinar by Heather Hinam, Ph.D. of Second Nature. Heather can be reached at heather@discoversecondnature.ca or visit her website. www.discoversecondnature.ca for more information on interpretive signage.

Member Newsletters

Sponsorship Opportunity

Sponsorship Policy

Eastern Manitoba Tourism Association herein referred to as Eastman Tourism sees great value in community events and festivals in the Eastern region.

March 2019 Tourism News

We promised you our return in February but somehow the month got away on us.

Eastman Tourism AGM

AGM Invitation

 

Marketing & Development 101

Marketing, Development & Training
Your resource to marketing opportunities, training, articles and information about marketing and development.

Partnership Opportunities

Partnership Opportunities
Partnerships and collaboration are key in the tourism industry.

October 2018 Newsletter

We’re turning over a new leaf
On October 15, Eastman Tourism will be launching a new website. We think you’ll find the site easier to navigate and focused more on the visitor experience.

September 2018 Newsletter

Tourism Development & Marketing 101
Summer may be winding down but the tourism industry is heating up. Most of our development, planning, budgeting and training happens from fall through the winter and into spring.

August 2018 Newsletter

There’s something about the place.
I have a little known secret…but again maybe it’s not so secret. My husband and I are business owners in the RM of Whitemouth.

July 2018 Newsletter

Tourism continues to grow in the region.
The 2018 visitor guide is out, social media is flowing, tourism business in the region is hopping, the weather is perfect – what more can we do to

June 2018 Newsletter

High tides float all boats.
In the words of Colin Ferguson, President and CEO of Travel Manitoba, high tides do float all boats.

May 2018 Newsletter

Are you ready for a busy tourism season?
The pace of tourism in Manitoba certainly quickens once May long weekend hits. It’s too bad we don’t have a steady pace like some destinations.

April 2018 Newsletter

Turning a new leaf for Eastman Tourism.
Eastman Tourism has been shaking things up a little bit over the past year.