Make Your Activity, Workshop, Tour, or Class into a Full-blown Experience!

Do you own a tourism business or run a non-profit in Eastern Manitoba with a unique story to tell? Then you may qualify for Eastman Tourism Association’s Experiential Tourism Program!

We are accepting applications for spring and summer activities, workshops, tours, classes, or even work-in-progress ideas from businesses and non-profits. Take the next steps of developing your endeavour into a market-ready experience in just six months.

October 15, 2022, is the deadline to apply for Spring and Summer Experiences.

What is Experiential Tourism?

Experiential Tourism is a form of tourism in which people focus on experiencing a particular place by actively and meaningfully engaging with its history, people, culture, food and environment. Experiential tourism connects visitors with the essence of a place and its people. It engages guests in a series of memorable travel adventures, revealed over time, that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, or intellectual level.

What is Eastman Tourism’s Experiential Tourism Program?

Eastman Tourism Association (ETA) has developed the Experiential Tourism Program, a two-phased training program to help grow businesses and organizations in the region while enhancing tourism in Eastern Manitoba.

ETA is seeking unique and authentic experiences that will help make Eastern Manitoba a more sought-after travel destination. Program participants will gain valuable experiential tourism knowledge, business development skills, learn about product pricing, and receive marketing support from ETA.

During the program, participants will be paired with one to two ETA Experiential Coaches, who will guide you through the program, sharing their knowledge and expertise. Experiences will be thoughtfully created and brought to market over a period of 1.5 years – this includes the six months of training while developing the Experience itself, followed by various marketing campaigns, promotions,

Any tourism business or non-profit agency in Eastern Manitoba with a unique and engaging story to tell can apply for the program. October 15, 2022, is the deadline to apply for Spring and Summer Experiences. Accepted Experiences that will work the program will be launched by April 2024.

How to Apply

Before you apply, please read the Experiential Tourism Program Guidelines. After, you can fill out this Application Form or, if you have more questions, contact Jenny Dupas, Executive Director of Eastman Tourism Association, at admin@eastmantourism.ca or call 204-451-1757.

Past Participants

The Experiential Tourism Program is still relatively new, with our first intake process in 2021, where we had the wonderful opportunity to work with three businesses and one non-profit organization – Borealis Beading, Hidden Valley Haven, Masagana Flower Farm, and Pinawa Art 211 (Pinawa Art Gallery).

If you visit our Experience Page, you can have an inside look at each Experience for an idea of the finished product and visit the businesses’ websites too! Eastman Tourism Association is just finishing training with businesses from our intake in May for fall/winter Experiences, so check the page for updates with new Experiences coming soon!